Beyond ChatGPT: Disruptive Creative AI Tools
We believe in responsible AI and ethical tech practices, but the Mach speed at which AI technology is spreading across existing and newly built platforms is something that we cannot ignore. Marketers need to keep up with all the new AI capabilities at their fingertips as their competitors are already using them.
We have all heard of ChatGPT, Suno, Gemini, Claude, VEO, and Midjourney as they are now a point of entry into the world of AI. “AI Prompt Engineer” is becoming a new career for people. Every week, there are new game-changing AI platforms launching that are disrupting the future of creativity, content development, work processes, and efficiency. Below, we explore a few of these alternate AI platforms and will continue to follow the growth in this space.
Video Creation:
Synthesia and Hour One are two emerging multi-lingual AI video creator platforms. They can cut main character video production times and costs by up to 80%. These videos can be used across a spectrum of video use cases: training, marketing, customer support, product demos, e-commerce, news, HR, social content, and real estate. They will also make your newsletters really come to life. Here are a few details:
You can choose from hundreds of humanoid avatars and custom voices already built into the platforms. Y
You can choose templates, backgrounds, colors, custom image insertions, and even music to build them within our brand world. The videos are built off of text and they even have AI scriptwriting at your disposal in case you need some help. They help save money and time and replace shoots and production.
Both of these platforms also let you pay a fee to create custom avatars (Founder, CEO, Director of Training, and any other employee) so you can authentically personify your company.
Brand Safety Tip: They have NIL contracts with avatar talent and content moderation built in so there are safety protocols in place to protect your brand from negative content before it is published.
HiggsfieldAI is gaining recognition for its cinematic camera control capabilities. Unlike other AI video tools, it allows users to apply professional-level camera movements, such as dolly zooms, drone flyovers, and focus pulls, with simple text prompts and image inputs. This gives users a level of control over the visual storytelling aspect of their videos that was previously unavailable. You can also turn any image into a realistic cinema-quality video, place your packaging directly into scenes, or create AI UGC videos on the fly. It also has high-quality image creation capabilities.
Brand Safety Tip: Clearly label any AI-created UGC videos to protect your brand.
Music Tracks:
Soundful and Beatoven are AI-powered music composition tools that create unique, royalty-free music tracks for videos, podcasts, and other media projects.
They use AI to analyze your brand’s mood, tempo, and style and generate music tracks that fit your unique needs.
You can also choose from a vast library of musical genres and instruments.
You can easily lay different mood tracks into your content at the exact right moments.
They have paid subscriptions that unlock advanced features such as unlimited downloads and commercial licensing options.
Brand Safety Tip: Users are granted a perpetual license for usage of the soundtracks on their choice of use case. However, all copyrights for the musical works created on the platforms belong to the company.
Creative & Media Optimization:
CreativeX is helping brands and agencies optimize their creative content every 3 seconds by channel.
This AI platform is helping brands cut the cost of their ad impressions by half, driving ROI up 66%, and doubling the creative quality of content and brand lift. This is huge efficiency and savings for marketers that we have not seen before.
It helps brands optimize every element of their brand experience by touchpoint at scale- from mascots to jingles, scenarios, creative composition, and obviously copy.
Brand Safety Tip: The platform allows global brands to encode local regulatory guidelines and other requirements straight into creative production so they stay compliant and catch non-compliant creatives early.
Brand Logos & Visual Identity
Rapid-fire logo design may not be appealing to big companies, but start-ups are using AI-driven logo generators to get modern corporate logos, visual identities, brand style guides, social media profile assets, and presentation templates up and running within an hour. Two of these companies are taking the world by storm:
Smashing Logo has 20M+ users already. You can make free edits to the artwork after purchase, and you own the artwork that you purchase.
Logoai has 1M businesses using it and is growing. Beyond logos and visual identity, they allow you to generate presentation templates, branded merch, and assets mock-ups, and business cards.
Watch this space as we continue to bring you all the news on the latest AI tools that marketers need to know about.